Play Alberta is teaming up with the Western Canadian Baseball League as a naming rights partner for the 2026 season.

Under the new agreement, Play Alberta has exclusive naming rights for the league’s Alberta-based West Division, which is now officially designated as the “WCBL West Division presented by Play Alberta.”

This new designation will be integrated across league standings, digital platforms, marketing materials and WCBL communications.

WCBL Director of Corporate Sponsorships Noah Rolheiser described the move as a win-win for both organizations.

“We are excited to work with Play Alberta and we appreciate their support of our league and all we do to promote baseball in Western Canada,” said Rolheiser.

“Play Alberta is a trusted destination for sports betting, as well as casino and lottery games, and money played in Alberta stays in Alberta. Play Alberta also maintains a strong commitment to responsible gambling.”

ABOUT PLAY ALBERTA

Play Alberta provides trusted casino, sports and lottery games in one app, while maintaining a commitment to responsible gambling through the integration of AGLC’s GameSense and Self-Exclusion programs.

It is designed specifically for Albertans and it provides players with safe transactions and reliable service across the province.

Revenue from Play Alberta is directed towards the province’s General Revenue Fund, supporting programs and services that Albertans rely on every day.

Play Alberta is the exclusive sports betting partner of the Edmonton Oilers, Calgary Flames, Edmonton Elks and Calgary Stampeders. Beyond football and hockey, growing partnerships have been created with the Calgary Surge and Edmonton Stingers of the Canadian Elite Basketball League (CEBL) and the Calgary Stampede and Canadian Finals Rodeo (CFR).

ABOUT THE WESTERN CANADIAN BASEBALL LEAGUE (WCBL)

The WCBL is Canada’s premier summer collegiate baseball league. The 12-team WCBL boasts a long-standing tradition of creating a showcase for top Canadian prospects, while at the same time offering American college players the opportunity to hone their skills in front of enthusiastic baseball fans in towns and cities throughout Alberta and Saskatchewan.

The wood-bat league consists of two divisions, an all-Alberta West Division and an East Division comprised of five Saskatchewan squads and a franchise from Alberta.

WCBL rosters include elite college players from across North America and league alumni have gone on to play in Major League Baseball (MLB), at the World Baseball Classic (WBC) and in other professional baseball leagues.

All-Star Weekend takes place in Saskatoon this year, where the Berries will play host to the top players from around the WCBL on Saturday, July 18th and Sunday, July 19th.

The Regina Red Sox are the defending WCBL champions, coming off a thrilling three-game series victory over the Sylvan Lake Gulls in 2025.

CONTACT

Noah Rolheiser

Director of Corporate Sponsorships

Western Canadian Baseball League

[email protected]

403-664-9715